Linguistic Conformity Theory and the Characteristics of Epidemic Prevention and Control Slogans

Abstract

From the standpoint of "language conformity theory," this study investigates the characteristics of epidemic prevention and control slogans. We analyze and summarize the characteristics of the slogans from the three communicative contexts of linguistic conformity theory: physical, social, and psychological contexts. The selection and conformity of the communicative context of epidemic prevention and control slogans allow them to better serve the development of epidemic prevention and control works, reflect the role of the slogans in calling for public health events, and thus better realize the publicity effect and social mobilization function of the slogans.