RETAILERS’ PERSPECTIVE ON CUSTOMER OPINION TOWARDS BRANDED NURSING BOTTLES

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Abstract

The main objective of this research is to identify the factors that influence the attitude of customers towards baby care products (BCP), especially nursing bottle in retailer perspective. The method of data collection used in this study is survey method. The retailers are surveyed and primary data is collected from them. Convenience sampling method is used for data collection. The population was unknown and the sample size is taken 201. Structured questionnaire has been designed and used to collect the needed primary data. Data collected through questionnaire are analyzed using weighted average and simple linear regression. From the analysis it is found that retailers tend to stock BCPs from manufacturers or stockists who offer timely delivery of products, resolve complaints in timely fashion and offer the best credit policy. This study shows the willingness level of the retailers to deal with branded BCP apart from currently they are dealing. For customers, product attributes and personal factor influence the attitude of customer towards nursing bottle in retailer perception. Rural and urban customers have the same preference for baby care products.
零售商对消费者对品牌奶瓶的看法
本研究的主要目的是确定影响顾客对婴儿护理产品(BCP)的态度的因素,特别是从零售商的角度来看奶瓶。本研究使用的数据收集方法是调查法。对零售商进行调查,并从他们那里收集原始数据。数据采集采用方便抽样法。总体是未知的,样本量是201。设计并使用结构化问卷来收集所需的原始数据。通过问卷调查收集的数据采用加权平均和简单线性回归进行分析。从分析中发现,零售商倾向于从提供及时交货、及时解决投诉和提供最佳信用政策的制造商或库存商那里购买bcp。本研究显示了零售商处理品牌BCP的意愿水平,而不是目前他们正在处理。对顾客而言,产品属性和个人因素影响顾客对奶瓶零售商感知的态度。城乡消费者对婴儿护理产品的偏好是一致的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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