THE DISCOURSE OF “LOCAL” IN MODERN CULTURAL KNOWLEDGE: CONCEPTS AND RESEARCH STRATEGIES

Abstract

INTRODUCTION Introduction. To understand the logic of forming a specific cultural map, without which it is impossible to talk about the complete history of national culture, it requires its synthetic reconstruction as a unique integrity based on the analysis of the variety of spatial loci of human being. Therefore, spatial discourse in the context of contemporary cultural studies is defined by the search for a “new locality” as ways of constructing a cultural map of processes and phenomena, which are actively changing and transforming. The works of leading western researchers, whose subject of attention are such concepts as “cultural area”, “region”, “local cultural practices”, “production of cultural area”, etc. are analyzed. The corresponding research methods of these authors were identified and an attempt was made to impose these techniques on Western Ukrainian cultural reality. The importance of local history study is emphasized both in the life of each state and in cultural studies. The local histories influence the formation of national discourse. This work is a kind of methodological basis for many scientific works of the author aimed at the study of the regional cultural and artistic area.