Pengaruh Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian (Studi Kasus Roti Bakar 97)

JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Pub Date : 2021-06-25 DOI:10.29408/JPEK.V5I1.3444

Agus Dwi Cahya, Rizky Andrian, Renita Carla Ramadhani, Erni Dwijayanti

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引用次数: 3

Abstract

The purpose of this study is to find out the influence of service quality and price on the decision to purchase UMKM Roti Bakar 97. The variables used in this study were purchase decision variables as dependent variables, while independent variables were the influence of service quality and price. This type of research is descriptive research with quantitative approach. The subject of the study was consumers who had purchased UMKM Roti Bakar 97 products. Primary data was obtained from questionnaires from 58 respondents with purposive sampling. Then the data is analyzed using multiple linear regression analysis. The results of the study on the t test showed that the variable quality of service (X1) had no significant effect on the purchase decision (Y) with a significance value of 0.169 0.05 and a calculated t value of 1,395 t table 2,004; price variable (X2) has no effect on the purchase decision variable (Y) with a significance value of 0.173 0.05 and a calculated t value of 1,381 t table of 2,004. Based on the test results F service quality and price simultaneously influenced the purchase decision indicated by the significance value of 0.00 0.05

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服务质量和价格对购买决策的影响(案例研究97)

本研究的目的是找出服务品质和价格对购买UMKM Roti Bakar 97的决定的影响。本研究以购买决策变量为因变量，自变量为服务品质与价格的影响。这种类型的研究是定量方法的描述性研究。研究对象是购买了UMKM Roti Bakar 97产品的消费者。主要数据来源于58份调查问卷，采用目的性抽样。然后对数据进行多元线性回归分析。研究的t检验结果显示，服务质量变量(X1)对购买决策(Y)没有显著影响，显著性值为0.169 0.05，计算t值为1395 t表2004;价格变量(X2)对购买决策变量(Y)没有影响，显著性值为0.173 0.05，计算t值为1381 t表2004。从检验结果来看，F服务质量和价格同时影响购买决策，显著性值为0.00 0.05

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JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)

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