The Role of Young Farmer Horticulture Group on Improving Entrepreneur Behavior in the Special Region of Yogyakarta Indonesia

Abstract

— Entrepreneurial behavior is the key factor in the success of an agricultural business. Young farmers are expected to be able to apply entrepreneurial behavior, but most are still subsistent. Through the role of young farmers groups, it is expected that entrepreneurial behavior can be formed so that it can change the subsistence farming model into business-oriented agriculture. Horticultural agriculture is an attractive agricultural sector to study because it has characteristics that are full of high risk of loss and price uncertainty. The purpose of this study is to analyze the influence of personal characteristics of young farmers which include sex, education level, and length of business on entrepreneurial behavior, the effect of the group's role on entrepreneurial behavior, and the effect of the characteristics of young farmers and the group's role together on entrepreneurial behavior. Data collection was done by a closed questionnaire through a quantitative approach. The research location was in the horticultural center of Yogyakarta Special Region, Indonesia. Random sampling method was employed and 300 were obtained. Data analysis was performed by multiple regression analysis. Factors affecting entrepreneurial behavior (Y) include sex (X1), the education level (X2), length of business (X3), and group role (X4) all influencing entrepreneurial behavior indicated by R 2 = 31.3%, F = 33,599 , at p ≤0.05. The role of groups has a positive effect, the length of effort has a negative effect, while sex and education level do not affect entrepreneurial behavior (p≤0.05). Groups are a useful tool in the process of social learning among young farmers. The government is expected to facilitate further young farmers who are just starting a business with group-based business training and assistance to improve entrepreneurial behavior so that they become successful young farmer.