Generation Internet Model in Management of Media Institutions in Indonesia

Abstract

Baby Boomers are now on the brink of their retirement and Generation X will gradually become more involved in leadership in an organization or company. At the same time, there is one thing that needs to be known. The early generation Z began to enter the professional world. So that it can be ensured that Generation X will be their leader and Generation Z must work under them. Organizations must be able to see that the differences between these generations must be managed. NET. (News Entertainment Television) cannot be separated from this situation. NET. the management of the two generations is important to maximize their performance, one of which is by managing the physical structure of the organization, leadership, and internal communication. The purpose of this study was to find out how the internet generation model in the management of media institutions applied by NET. By using organizational communication theory, it is hoped that it can help explain this phenomenon from scientific communication. The approach used in this study is qualitative with phenomenology. The results of this study are internal communication and the physical structure of the organization, transformational leadership styles are found to be effective in dealing with Internet Generation. The four characters, namely idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration succeeded in moving, touching personally, and removing the soul of initiators and innovators from the Generation of the Internet. If this leadership style is applied by all leaders, of course in the next few years when the company is increasingly filled with Internet Generation, organizations can maximize the performance of this generation of employees who will ultimately contribute to the success of