ECOLOGIZATION OF TOURISM AS A CONDITION FOR SUSTAINABLE DEVELOPMENT

Abstract

The rapid development of the tourism industry leads to increased pressure on tourism resources and the growing contradictions between meeting tourist demand and the rational use of tourism resources. Since most types of tourism are carried out in the natural environment, it is extremely important to preserve natural tourist resources, their rational use and restoration. This task is solved by greening tourism, that is, the transition to ecologically balanced use of nature in tourism, the implementation of ideas of sustainable development. It is shown that the greening of tourism requires the consolidation of efforts of the state, tourism enterprises and tourists aimed at reducing the negative anthropogenic impact on the environment, natural and historical and cultural tourism resources. Among the main tasks to be solved on the way to sustainable development of tourism are the implementation of environmental regulations, environmental management, introduction of non-traditional, renewable energy sources, ecological modernization of existing energy sources, use of resource-saving technologies, improvement the functioning of tourist infrastructure, increase environmental literacy of tourism workers, travel organizers, development of environmental tourism product, use of environmental education and educational potential of natural areas in order to increase the environmental awareness of citizens and implementation of environmentally friendly tourism development programs, reduction of recreational load on natural objects, implementation of greening of tourist infrastructure, involving the general public and tourism industry to participate in environmental activities. Ukraine has approved the Strategy for Sustainable Development of Ukraine until 2030 and the Strategy for the Development of Tourism and Resorts until 2026, which emphasizes the need to comply with the principles of sustainable development. A necessary condition for the harmonization of human-nature relations in the implementation of tourist activities is the transition to ecologically balanced use of nature and increase the level of ecological culture of all subjects of tourist activity. One of the directions of greening of tourism is popularization of ecological types of tourism.