Effects of social media empowerment on COVID-19 preventive behaviors in China

Jiandong Lu, Xiaolei Wang, Liguo Fei, Guo Chen, Yuqiang Feng
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引用次数: 1

Abstract

PurposeDuring the coronavirus disease 2019 (COVID-19) pandemic, ubiquitous social media has become a primary channel for information dissemination, social interactions and recreational activities. However, it remains unclear how social media usage influences nonpharmaceutical preventive behavior of individuals in response to the pandemic. This paper aims to explore the impacts of social media on COVID-19 preventive behaviors based on the theoretical lens of empowerment.Design/methodology/approachIn this paper, survey data has been collected from 739 social media users in China to conduct structural equation modeling (SEM) analysis.FindingsThe results indicate that social media empowers individuals in terms of knowledge seeking, knowledge sharing, socializing and entertainment to promote preventive behaviors at the individual level by increasing each person's perception of collective efficacy and social cohesion. Meanwhile, social cohesion negatively impacts the relationship between collective efficacy and individual preventive behavior.Originality/valueThis study provides insights regarding the role of social media in crisis response and examines the role of collective beliefs in the influencing mechanism of social media. The results presented herein can be used to guide government agencies seeking to control the COVID-19 pandemic.
社交媒体赋权对中国COVID-19预防行为的影响
在2019冠状病毒病(COVID-19)大流行期间,无处不在的社交媒体已成为信息传播、社交互动和娱乐活动的主要渠道。然而,目前尚不清楚社交媒体的使用如何影响个人应对大流行的非药物预防行为。本文旨在基于赋权的理论视角探讨社交媒体对COVID-19预防行为的影响。设计/方法/方法本文收集了739名中国社交媒体用户的调查数据,进行结构方程建模(SEM)分析。研究结果表明,社交媒体通过提高个体的集体效能感和社会凝聚力,在知识寻求、知识分享、社交和娱乐等方面赋予个体权力,促进个体层面的预防行为。同时,社会凝聚力对集体效能与个体预防行为的关系有负向影响。原创性/价值本研究提供了关于社交媒体在危机应对中的作用的见解,并检验了集体信念在社交媒体影响机制中的作用。本文提出的结果可用于指导政府机构寻求控制COVID-19大流行。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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