Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com

Abstract

The use of e-commerce in the tourism industry is known as e-tourism terminology. E-tourism can include promotion, marketing to tourism transactions. The Indonesian government has poured a considerable amount of funds in developing e-tourism, as well as the Government of the Special Region of Yogyakarta in developing visitingjogja.com as one of the e-tourism website. By using questionnaires this study wants to find the extent to which the effectiveness of website e-tourism as a tourism promotion media is measured using the AIDA model based on the area on WebQual 4.0. In addition, this study also examined what factors were influential in it. The results showed a very high level of effectiveness in most of the AIDA model, which is Attention, Interest and Desire but has not been too effective in the stage of Action. furthermore, areas on WebQual 4.0 has an effect on every stage of AIDA.