Analyzing Factors Affecting Purchase Intention of Electric Vehicle in Indonesia; Moderation Role of Personal Innovativeness on Those Factors

Proceedings of International Conference on Economics Business and Government Challenges Pub Date : 2022-09-29 DOI:10.33005/ic-ebgc.v1i1.47

R. Maso, T. Balqiah

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引用次数: 1

Abstract

Abstract. Electric vehicles as a sustainable innovation have the potential to reduce CO2 emissions and fossil fuels consumption, it is expected to reduce greenhouse gas emissions caused by burning fossil energy. However, the reality is that until 2021 sales of electric vehicles in Indonesia have not reached the desired target. This study identified the factors that influence consumer intentions to adopt electric vehicles in Indonesia using the Combined Theory Acceptance Model-Theory of Planned Behavior (C-TAM-TPB). The result is perceived usefulness does not directly affect the purchase intention of electric vehicles but can affect indirectly together with perceived of ease of use and price value through attitudes. Attitudes, subjective norms, perceived behavioral control, environmental self-image, price value, and personal innovativeness positively as well as can decrease perceived risk to intention to buy electric vehicle and perceived risks and infrastructure barrier, negatively can affect the intention to buy electric vehicles in Indonesia. Keywords: electric vehicle; consumer behaviour; Theory Acceptance Model, Theory of Planned Behaviour, purchase intention

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印尼电动汽车购买意愿影响因素分析个人创新对这些因素的调节作用

摘要电动汽车作为一种可持续创新，具有减少二氧化碳排放和化石燃料消耗的潜力，有望减少燃烧化石能源造成的温室气体排放。然而，现实情况是，直到2021年，印尼的电动汽车销量才达到预期目标。本研究使用综合理论接受模型-计划行为理论(C-TAM-TPB)确定了影响印度尼西亚消费者采用电动汽车意愿的因素。结果表明，感知有用性不直接影响电动汽车的购买意愿，但可以通过态度间接影响易用性感知和价格价值感知。态度、主观规范、感知行为控制、环境自我形象、价格价值和个人创新能力对印尼电动汽车购买意愿的感知风险有正向影响，对印尼电动汽车购买意愿的感知风险有负向影响;感知风险和基础设施障碍对印尼电动汽车购买意愿有负向影响。关键词:电动汽车;消费者行为;理论接受模型，计划行为理论，购买意愿

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Proceedings of International Conference on Economics Business and Government Challenges

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