A Study on Effect of Service Quality, Internal and External Factors of the Organization on the Intention to Use and Continuous Utilization of uTradeHub

Abstract

Korea, which has succeeded in economic development through trade. With the 2000s, the national e-trade service development project was adopted as an e-government task in 2002, and by 2008, it was converted to an Internet web-based open type, providing services without interruption in trade procedures such as import, export customs clearance, logistics, and payment. However, despite the fact that the uTradeHub service provides improved services by combining the 4th industrial revolution technologies such as Blockchain, Bigdata, and AI, the use of services such as e-B/L and e-Nego is still insufficient. This study measures the Service Quality of uTradeHub by referring to previous studies in order to find a way to continuous utilization of uTradeHub, and based on the theory of information technology acceptance, all on, offline Service Quality provided by uTradeHub and the Organization of External factors The purpose of this study was to study whether the scale, uTradeHub-related Service Experience, External Pressure. The study results summarized as follows. First, it was found that the Service Quality of uTradeHub had a significant effect on the Intention to Use, and the improvement of the Intention to Use the Service had a positive effect on the Continuous Use of the Service. Second, when Using the uTradeHub Service, External Factors such as Organizational Size and Service Experience were found to affect the Intention to Use, and it was analyzed to affect the Continuous Use of the Service. Third, Reliability, Empathy, Certainty, Responsiveness, and Tangibility, which are the components of uTradeHub Service, were all found to be significant components for Service Quality.