The Sociocultural Impacts of Language Tourism in Barcelona

Abstract

This paper aims to analyse the sociocultural impacts of inbound language tourism in Barcelona (Spain). This exploratory research followed a mixed-methods approach using different tools and techniques, including surveys to 176 language tourists and 37 host families. The majority of the language tourists surveyed were between 19 and 24 years old, stayed with host families or in shared apartments, and their main travel motivation was the destination itself. Those who opted for homestays sought to integrate better and learn more Spanish, but generally speaking integration was considered by most respondents the weakest aspect. Still, the reported gains were evident, not only in linguistic terms but also in relation to respondents’ broad-mindedness. Host families also considered hosting international students a fruitful experience, which provided new perspectives and enabled them to rediscover their own culture. This study indicates that learning a foreign language overseas not only facilitates intercultural contact and the appreciation of cultural diversity, but can also change individuals’ identity and values. Further research needs to investigate in practical terms ways to better integrate international students in the host community and which contexts facilitate interaction and personal growth to pave the way for enhanced sustainability in Barcelona’s overcrowded tourism scene.