Cinematic Discourse as a Polycoded and Multimodal Phenomenon

O. Palvanov
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Abstract

This article is devoted to the study of polycoded and multimodal nature of the cinematic discourse as a semiotically heterogeneous phenomenon. The cinematic discourse is interpreted as a complex integrated socially and culturally conditioned mental-communicative phenomenon that is characterized by a combination of lingual and non-lingual codes in its structure and is polycoded and multimodal by its nature. The paper analyzes the main approaches to the interpretation of the cinematic discourse as a creolized / polycoded / multimodal formation, proves the assumption that the cinematic discourse cannot be considered creolized, as it consists of more than two code systems that are in complex interaction aimed at constructing the meaning. The polycoded nature of the cinematic discourse focuses on the combination of several code systems attracted by filmmakers to construct the meaning. The multimodal nature of the cinematic discourse emphasizes its dynamic character and focuses on the addressee considering his cognitive and social features. The combination of different semiotic systems conduces to the film meaning construction.
作为多编码和多模态现象的电影话语
本文致力于研究作为一种符号学异质现象的电影话语的多编码和多模态性质。电影话语被解释为一种复杂的综合社会和文化条件下的心理交际现象,其结构特点是语言和非语言代码的结合,其本质上是多编码和多模态的。本文分析了将电影语篇解释为克里奥尔化/多编码/多模态形式的主要方法,证明了电影语篇不能被认为是克里奥尔化的假设,因为它由两个以上的代码系统组成,这些代码系统以构建意义为目的进行复杂的互动。电影话语的多编码本质集中在电影人所吸引的几种编码系统的组合来构建意义。电影话语的多模态特征强调了话语的动态性,并将注意力集中在说话人身上,考虑到他的认知特征和社会特征。不同符号系统的结合有助于电影的意义建构。
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