FORMATION AND DEVELOPMENT OF INTELLECTUAL CAPITAL AS A PREREQUISITE FOR INCREASE OF COMPETITIVENESS POTENTIAL OF THE ENTERPRISE

Abstract

The article considers the directions of intensification of personnel activity as a factor of increase of innovative activity of enterprises and growth of their competitiveness. The purpose of the article is to outline the areas of purposeful development of enterprise personnel - using innovative approaches - to increase their intellectual activity and competitiveness. The results are obtained due to the application of methods of analysis and synthesis, abstraction, systematization, generalization and systems approach. The article emphasizes that due to the growing requirements for the educational and qualification level of employees of enterprises and organizations, increasing the competitiveness of both individual employees and enterprises should occur due to the development of personal competencies of individual employees in parallel with the development of corporate competence of staff as a whole. Competitive enterprises implement programs of "continuous professional development of staff". It is substantiated that in order to activate the personnel of enterprises, the management should use innovative approaches to the management of personnel development and corporate culture: tools for the development of leadership competencies; the latest effective personnel technologies (development, training, loan work, etc.); holacratic principles of management in organizations with a "flat hierarchy". An innovative and non-standard approach to personnel development management in corporations can be used by the management of enterprises to improve the processes of personnel development and intensify its innovative activities.