Wireless Retail Stores: Solutions and Profitability Analysis

Abstract

Mobile and Wireless (M&W) technologies have a great potential to improve process efficiency and effectiveness within a retail store. However, because activities in this context are characterized by great variety and non-standardized execution, the assessment of the costs and benefits of M&W solutions is more difficult than for the upstream tiers of the Fast Moving Consumer Goods supply chain, e.g. the distribution center. This paper describes an analytical model to assess the profitability related to investments in multiple Mobile and Wireless solutions in the retail store, thus supporting the decision-making process for managers in this industry.