Persuading students for behavior change by determining their personality type

Abstract

Our research integrates human personality with Fogg Behavior Grid. We believe that human personality layer surrounds Fogg Behavior Grid. To prove our statement an experimental study was carried out on graduate students comprising of two surveys. The first survey was carried out to determine students personality types while in the second survey students were asked to recommend different study behavior options. Our survey results revealed strong association between students personality types and their study behavior. After the two surveys, a prototype mobile application was developed and tested with an aim to facilitate and persuade students in further increasing their study behavior in the right direction keeping in view their personality types and study behavior preferences. Different persuasion strategies through mobile application were applied on students with different personality types and study behavior. At the end it was concluded that Fogg Behavior Grid which suggests fifteen behavior types could be made more systematic and detailed if humans personality types are considered first. Subsequently humans can be persuaded more effectively in achieving their target behavior if their personality types are considered first.