EFISIENSI SALURAN PEMASARAN KOMODITAS BAYAM DI KELURAHAN SIANTAN HILIR KECAMATAN PONTIANAK UTARA KOTA PONTIANAK

SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Pub Date : 2022-07-31 DOI:10.20961/sepa.v19i1.51260

Raja Nammy Petrus Purba, Dewi Kurniati, Anita Suharyani

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Abstract

Spinach is one of the agricultural commodities that is widely cultivated in Pontianak City. North Pontianak District is a center for growing spinach in Pontianak City with a planted area of 216 (ha) and production of 8,006 (ku) or around 76% of the total spinach production in the Pontianak City. There are two types of spinach that are most commonly cultivated in Siantan Hilir Village, North Pontianak District, namely spinach (Amaranthus tricolor). The purpose of this study was to analyze the pattern of marketing channels, marketing margins, farmer's share and efficiency of spinach marketing channels in Siantan Hilir Village, North Pontianak District, Pontianak City. The results indicate that there are 4 marketing channels of spinach. The lowest marketing margin value of spinach and the highest farmer's share is in channel 1, while the lowest margin and farmer's share are also found in channel 1. The most efficient marketing efficiency value of spinach is found in channel 3 which is 2.70 %, meanwhile, the most efficient marketing channel is in channel 2 with an efficiency value of 2.58%.

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菠菜是蓬甸纳市广泛种植的农产品之一。北Pontianak区是Pontianak市的菠菜种植中心，种植面积为216公顷，产量为8,006公斤，约占Pontianak市菠菜总产量的76%。北Pontianak区Siantan Hilir村最常种植的菠菜有两种，即菠菜(Amaranthus tricolor)。本研究的目的是分析Pontianak市北Pontianak区Siantan Hilir村菠菜营销渠道的模式、营销边际、农民份额和效率。结果表明，菠菜有4种营销渠道。菠菜的销售毛利值最低，农户占比最高的是渠道1，而渠道1的利润率最低，农户占比也最低。菠菜在渠道3的营销效率值最高，为2.70%，渠道2的营销效率值最高，为2.58%。

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SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis

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