Pragmatic Competence Study on Students of Business English Major

Abstract

The cultivation of pragmatic strategies and abilities is the fundamental purpose of modern foreign language teaching. For students of Business English major, it is necessary to have professional knowledge of English, but it is also very important to develop pragmatic strategies and abilities. From pragmatic perspective and based on the framework of pragmatic competence theory, this study takes the course of "International Business Negotiation" as an example, and 44 students in 2018 School-enterprise Cooperative Class of Business English major in School of Foreign Languages of Taishan University are selected (these students learned "International Business Negotiation" course in the second semester of Grade Two) to finish an online text negotiation about a sales instance, and these text negotiations constitute the corpus. And the study mainly interprets and analyses students' pragmatic competence and levels in negotiation talks, and explores effective pragmatic strategies and skills in "International Business Negotiation".