Administration of Online Taxi Booking Business Operations and Services in Taiwan

Abstract

According to the statistics on taxi business from the Ministry of Transportations and Communications in 2015 (n = 7266), 87% drivers is full-time taxi drivers and 52.9% for the personal vehicle, 29.1 % for taxi dealers, 18% for the taxi transport cooperatives. Main business operations are touring and driving on street, fixed-point scheduling, phone call or online booking. Among of driving time with no passenger had only 19.7% less than one hour and about 92.3% taxi drivers must drive more than 10 km to be able to carry passengers. However, most taxi drivers use rarely the online booking information platform service. It should encourage the use of information service platform and diversified taxi program to carry out the “pre-booking rental” to take the business model of the taxi. Drivers should be retraining for service and effective use of the platform. Secondly, transportation service platform should be compliance with the law and provided the convenience users interface and safe payment online. Lastly, the government should take effective measures both transportation service platform and drivers, so to promote development of the industry of online taxi booking and to prevent the hazards in the market.