Corporate Strategy and Tactics of SF Express in Domestic and International Courier Market

Abstract

SF express, a newly developed business giant which enjoy the largest commercial courier and express market in mainland as she grasps the golden chance to expand her business operations since early 90’s.In this paper, an overview of mainland express market development and changes are discussed. Also, a case analysis and in-depth interview were made to identify and evaluate the corporate strategy and business tactics of SF Express in local and International Courier Market.