Management Of Track Records Data An Impact On Buying Decision By Customers Online Stores

Journal of Management and Business Innovations Pub Date : 2021-12-31 DOI:10.30829/jombi.v3i02.10238

Faisal Umardani Hasibuan, Ruqaiyah Ruqaiyah

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Abstract

This study aimed to analyze the effect of online customer review/rating and online vlogger review on purchasing decisions in online shop applications. This type of research is quantitative research. The data used in this study are primary data obtained from questionnaires using google from which were distributed to students of the Islamic economics and business faculty of (FEBI) IAIN Langsa who have shopped at the online shop application and know how to use the online shop application. The sampling technique used in this research is the purposive sampling method, the number of samples that the authors use 94 samples. This study concluded that the online customer review rating tested jointly did not have a positive effect but significantly influenced purchasing decisions on the online shop application with several 2,419 < 2,630, vlogger reviews had a positive and significant influence on buyer decisions with the number 3,620 > 2,630. Simultaneously, online customer reviews and vlogger reviews positively influence purchasing decisions on online shop applications with numbers 36,314 > 4.84.Keywords : Online Customer Review/Rating, Online Vloger Review, Buying Decision

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跟踪记录数据的管理对顾客在线商店购买决策的影响

本研究旨在分析在线顾客评论/评分和在线视频博主评论对在线商店应用中购买决策的影响。这种类型的研究是定量研究。本研究中使用的数据是从使用谷歌的问卷调查中获得的原始数据，这些问卷调查分发给了在网上商店应用程序购物并知道如何使用网上商店应用程序的伊斯兰经济学和商业学院(FEBI) IAIN Langsa的学生。本研究采用的抽样技术是有目的抽样法，样本数量表明作者使用了94个样本。本研究的结论是，联合测试的在线客户评论评分对在线商店应用程序的购买决策没有积极影响，但对购买决策有显著影响，其中有几个2,419 < 2,630，视频博主评论对买家决策有积极而显著的影响，其中3,620 > 2,630。同时，在线顾客评论和视频博主评论对在线商店应用的购买决策有积极影响，数字为36,314 > 4.84。关键词:在线顾客评论/评分，在线视频评论，购买决策

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Journal of Management and Business Innovations

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