A Study on Consumer Perception towards Organic Food in Indian Market

Abstract

The popularity of organic food has been increasing over the years as people have become more concerned about the health, safety and quality of the food they and their family consumes. This study aims to investigate consumer perceptions towards organic food and why people purchase it. The research was conducted through a survey of a sample of consumers in various age groups and demographics. The results indicate that consumers perceive organic food tobe healthier, safer, and more environmentally friendly than conventionally produced food. Consumers also believe that organic farming methods are more sustainable and ethical. Consumers prefer to purchase organic food from certified organic sources, and they trust government regulation to ensure the authenticity of organic food products. The study suggests that increasing awareness and education about organic food and its production can help bridge the knowledge gap and dispel misconceptions about organic food. Furthermore, improving the availability and affordability of organic food productscan increase consumer access and help grow the market for organic food. The study highlights the importance of effective communication, education, and regulation in building trust and confidence in organic food products.