Big Data and the Revolution of Political Campaign in Indonesia

Abstract

This paper aims to explain how the development of BIG data as such as the development of technology affects many things in human life, including politics. This research using the library research method is to use several sources of the library looking for some things that can explain the effect produced by Big Data on the political campaign system in Indonesia. The results of the study showed that Big Data did have implications for the Peropolitikan and political party campaign in Indonesia, but there are still a lot of notes regarding the readiness of politicians utilizing the era Big data. Keywords—campaign, politic, big data, indonesia