University Library WeChat Public Account Operation Analysis Based on the “New Ranking Index” Data Platform - A Case Study of Wuhan University

Abstract

At present, the use of WeChat public account in university libraries is still in its infancy, and there are not many related researches. This paper introduces the public production and development of WeChat, introduces the new ranking index data analysis platform, and takes Wuhan University Library as an example to introduce and analyze the operation characteristics of the public WeChat account of library, and points out the direction of WeChat public account operation of university libraries.