The Potential of Social Media as a Communication Tool among Co-Operatives in Kenya: A Review of Literature

Abstract

Whereas the growth of Kenya‟s cooperative movement is steady and of prosperity, the sector is impeded by the limited use of technology, and business ideas involving Information Communication Technologies (ICTs) are being taken on by corporations and individual business people; a missed opportunity for the co-operative movement in Africa (Nyaga, 2014). It is documented that the Kenya‟s cooperative business model is the best in Africa and 7 th best in the Globe Further, the cooperative movement in Kenya mobilizes and controls over Kenya‟s 45% of the GDP with about 84% of Kenyans deriving their livelihoods either directly or indirectly form the cooperatives (ICA, 2014).