A practitioner view of content strategy best practices in technical communication: a meta-analysis of the literature

Abstract

Content strategy is a discipline pulled in two opposite directions: toward strategic concerns like how organizations should manage all existing content, and toward practical concerns like how to effective publish content within a specific medium. In this analysis of existing literature, we draw on past literature reviews to present a meta-analysis of best practices. By best practices we mean considerations for how to effectively work with content in a way that weds strategic and practical concerns. Content strategy has amassed a wide variety of literature in the past decade. It is time to put this literature to use by identifying best practices so that they can be tested, researchers, and taught.