Application of Internet Marketing Technologies in Marketing Activity of Enterprise

Abstract

The purpose of the article is to determine the features of theoretical and practical research on the use of Internet marketing technologies and the improvement of marketing activities of modern domestic enterprises. Research methodology. During the study, the method of theoretical synthesis, generalization, structural analysis, observation and generalization, formalization was used. The article analyzes the role of Internet technologies in the commercial and marketing activities of a modern enterprise. The components of Internet technologies are defined. The necessity of application of such technologies during sales activity of the enterprise is disclosed. The specifics of Internet trading are identified. Internet marketing technologies are defined and systematized. The advantages of using Internet marketing as a tool for marketing communications of an enterprise are substantiated. The reserves of increasing the level of marketing activities after the use of Internet technologies are outlined. The practical value of the results obtained is the development of modern Internet marketing technologies to ensure the efficient operation of the enterprise and optimize certain business processes. The scientific novelty of the results obtained is the development of a mechanism for the application of Internet marketing technologies for the marketing activities of the enterprise. Conclusions. With the introduction of the Internet marketing complex, modern companies can automate the process of interaction with customers, provide personalized service at a convenient time, effectively organize feedback, quickly receive marketing information and make effective and informed decisions based on it. The use of such technologies allows companies to reduce administrative costs and increase sales, which leads to an increase in the efficiency of the firm as a whole. Key words: marketing, Internet marketing, innovative technologies, commercial activity of enterprise, Internet technologies.