An Empirical Study of Models and APPs Design of the Adoption Ease of Mobile Payments

Abstract

For many people, mobile phones have become more than just communication devices; they’ve become an integral part of their daily lives. Mobile phone users in Pakistan outnumber those with bank accounts by a wide margin. The purpose of this research is to examine how efficiently people are in adoption of Mobile Payment APPs (MPAPPs). The practice of Theory of Acceptance Model has been applied in this context of embracing Mobile Payment APPs. Two of the most popular mobile payment APPs (JazzCash and Easy-Paisa) in Pakistan have been selected for the analysis. Features of the applications have been experimentally analyzed in the context of technology efficiency and users friendly while, eight of the APPs users have also been interviewed to investigate app performance and efficiency. MPAPPs contain a lot of technological problems that are not user-friendly, according to the findings. It has been found that consumers are less likely to transition to new technologies due to speed of transaction, security and unaware about the use of money transfer mobile apps that’s why consumers are paying or receiving money through shopkeepers’ points rather than performing the transaction themselves through their phones.