Improvement of Product Logo, Online Marketing Activities and Cost of Goods Sold Formulation of Pawon Fasdiin

Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018) Pub Date : 2019-03-01 DOI:10.2991/icbmr-18.2019.47

J. Alhakim, Hasnul Suhaimi

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Abstract

The purpose of the business coaching activities carried out was to improve product logo, maximize online promotional activities and formulate cost of goods sold. This study used a qualitative approach. The object of this research was Pawon Fasdiin which was engaged in the food and beverage industry. This research employed a business coaching method as well as interview and observation as the instruments. Based on the whole discussion and the implementation of business coaching by a coach to Ms. Retno as a coachee, the following conclusions were drawn: the coach and the coachee managed to create a new logo in a combination of yellow and green as the identity of the brand Pawon Fasdiin; Pawon Fasdiin now uses COGS and profit margin formulae to properly calculate the cost incurred to produce each product; and Pawon Fasdiin’s Instagram account now is better and more consistent in promoting its products, and the coach as well as the coachee agreed to separate the personal account and business account of Pawon Fasdiin.

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Pawon Fasdiin产品Logo改进、线上营销活动及销货成本制定

开展业务辅导活动的目的是改进产品标志，最大化在线促销活动，制定商品销售成本。本研究采用定性方法。本研究以从事食品饮料行业的Pawon Fasdiin为研究对象。本研究采用商业辅导法，访谈法和观察法作为研究工具。根据整个讨论以及教练对作为教练员的Retno女士进行业务指导的实施，得出以下结论:教练和教练员成功地创造了一个黄绿结合的新标志，作为Pawon Fasdiin品牌的标识;Pawon Fasdiin现在使用COGS和利润率公式来正确计算生产每种产品的成本;Pawon Fasdiin现在的Instagram账号在推广产品方面更好更一致，教练和被教练同意将Pawon Fasdiin的个人账号和商业账号分开。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 12th International Conference on Business and Management Research (ICBMR 2018)

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