{"title":"Güeros: Social Fragmentation, Political Agency, and the Mexican Film Industry under Neoliberalism*","authors":"Jacobo Asse Dayán","doi":"10.20999/nam.2017.a005","DOIUrl":null,"url":null,"abstract":"<div><p>This article discusses the impact of <span>nafta</span> on the Mexican film industry with special emphasis on the effects of neoliberal ideology, both on film audiences and its contents. It describes an industry that caters exclusively to the economic elites, blindly following the logic of economic optimization and foregoing any attempt at a cinematic project rooted in national culture. The author then analyzes Alonso Ruizpalacios’ <span><em>Güeros</em> (2014)</span> as an interesting case study illustrating the difficulties of trying to resist neoliberalism after decades of living in a society and working inside a film industry strongly shaped by its ideology.</p></div>","PeriodicalId":37648,"journal":{"name":"Norteamerica","volume":"12 1","pages":"Pages 137-168"},"PeriodicalIF":0.0000,"publicationDate":"2017-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.20999/nam.2017.a005","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Norteamerica","FirstCategoryId":"1085","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1870355018300223","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Social Sciences","Score":null,"Total":0}
引用次数: 3
Abstract
This article discusses the impact of nafta on the Mexican film industry with special emphasis on the effects of neoliberal ideology, both on film audiences and its contents. It describes an industry that caters exclusively to the economic elites, blindly following the logic of economic optimization and foregoing any attempt at a cinematic project rooted in national culture. The author then analyzes Alonso Ruizpalacios’ Güeros (2014) as an interesting case study illustrating the difficulties of trying to resist neoliberalism after decades of living in a society and working inside a film industry strongly shaped by its ideology.
期刊介绍:
Editorial Policies Focus and Scope Section Policies Peer Review Process Open Access Policy Archiving General Criteria Ethical Guidelines Directory Indexing Editorial Bodies Editorial Board International Advisory Board Focus and Scope Norteamérica is a semiannual peer-reviewed journal regarding multi and interdisciplinary academic studies about the North America region (Mexico, United States and Canada) which consider the region itself as an object of study, along with its evolution, its individual processes and internal dynamics. An analysis of the reality of each of the three nations is thematically linked with the rest of the region. 1.- Norteamérica will publish exclusively multi- and interdisciplinary academic studies focused on the North American region (Mexico, the United States and Canada) that: a) address the region as an object of analysis: specifically, its evolution, particular processes, and internal dynamics; b) analyze the reality in each of the three nations, linking them thematically with the rest of the region; c) carry out comparative studies of the nations of North America; d) address the region and its insertion in the international context; and e) expand upon international processes and their impact within the region. 2.- Through these research perspectives, the journal will disseminate articles addressing a wide variety of general and specific issues: a) politics, economics, society and culture; b) foreign policy, trade, political systems, security, comparative politics, political philosophy and history; and c) migration, electoral processes, borders, science and technology, minorities, the environment and natural resources, education, human rights, gender, and others.