The Use of Social Media as Candidate Campaign Tool in elections in Indonesia Post-New Order

Abstract

This study discusses the use of social media as a campaign tool in elections in Indonesia held after the New Order, both at the national level and general election of regional heads (Pilkada). The use of social media as a campaign tool has consequences for the shift in media campaign use carried out by candidates in general elections. This study uses the concept of political campaigning and the media deployment theory to see the influence of the use of social media as a campaign tool in post-New Order elections.