MAKNA SLOGAN “WE'LL TAKE CARE OF YOU WHEREVER YOU ARE" PADA IKLAN SAMSUNG INDIA

WACANA: Jurnal Ilmiah Ilmu Komunikasi Pub Date : 2021-12-29 DOI:10.32509/wacana.v20i2.1537

L. Lina, Ressy Damayanti

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Abstract

The development of the world of advertising today causes many new products and services to appear. This study aims to determine the meaning of the message conveyed in the advertisement based on the signs contained in it. This study uses a qualitative methodology with semiotic theory by Roland Barthes, based on the signifier and denotation, connotation, and myth aspects so that the advertisement can be dissected in detail and find meaning in the advertisement. The meaning of the Samsung India advertisement shows that the services offered by Samsung India are unusual because Samsung is able to deliver services directly to the customer's location even though they have to travel long distances with several obstacles. Another new finding can be seen that the company, namely Samsung India, is a credible company because it continues to highlight the Samsung logo in the advertisement. Based on the results of the study, the researcher provides academic and practical advice. Academic advice is to get more in-depth teaching about Roland Barthes' semiotics so that in future research, this research can be a reference. Practical advice, Samsung India should continue to develop creative, informative and communicative ideas or themes from campaigns for future advertisements.

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Makna标语“无论你在哪里，我们都会照顾你”

当今广告业的发展导致许多新产品和新服务出现。本研究旨在根据广告中所包含的符号来确定广告所传达的信息的含义。本研究采用罗兰·巴特符号学理论的定性方法，从能指和外延、内涵、神话三个方面对广告进行细致的剖析，找到广告的意义。三星印度广告的含义表明，三星印度提供的服务是不寻常的，因为三星能够直接提供服务到客户的位置，即使他们需要长途跋涉和几个障碍。另一个新的发现可以看出，该公司，即三星印度，是一个可信的公司，因为它继续在广告中突出三星的标志。根据研究结果，研究者提出了学术和实用的建议。学术建议是对罗兰·巴特的符号学进行更深入的教学，以便在今后的研究中，本研究可以作为参考。切实可行的建议是，三星印度应该继续从未来的广告活动中开发创意、信息和交流的想法或主题。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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WACANA: Jurnal Ilmiah Ilmu Komunikasi

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