BENEFITS OF SOCIAL BUSINESS IN A MODERN SOCIETY

Abstract

Modern society still interprets social business as a socially responsible company that receives public incentive to employ people with disabilities. However, this article is intended to emphasize that social business has a greater advantage over traditional business organizations as it is an opportunity to solve social problems that are relevant to society in an entrepreneurial way and to demonstrate the benefits to a society. Training of social business specialists is not yet being widely implemented in Southern Lithuania, hence benefits of it are being discussed in the article for further possible actions to take. The article deals with the research problem and aim such as analysing the benefits of social business and to assess the consumers’ perception of it.