THE EYE-TRACKING USAGE FOR TESTING CUSTOMERS’ GAZE ON CONFORMITY MARKS PLACED ON PRODUCTS PACKAGES

Abstract

Purpose: The purpose of this article is to perform the idea of eye-tracking method based research, which will allow us to testing the customers gaze on the conformity marks placed on products packages. The aim of this article is to present the possible way of eye-tracking based research method, an experiment the results of which can be used for future research and statistical analyzes. be maps which people look of complete after eye-tracking examination The subject of is theoretical, methodology, it to out the same or similar research in The main finding of this article is the creation of eye-tracking method based research proposal way, which should allow us to analyze both on conformity marks gazing by customers and other elements of packages. the survey conducted after experiment can researchers an ability to accordance assessment to real conformity marks and other etiquettes/packages marks, on which customers are looking at, and what they are looking at. It allow us obtaining other information, such as: awareness of the types and concept of compliance marks, the voluntary nature of their placement, and also