If You Build It, They Will Come

Abstract

Students attending traditional or online universities will benefit from membership in student-run virtual clubs. This chapter provides specific information about tools used to create, administer, and motivate participation in virtual university clubs. To enhance the club experience, suggestions are offered for creating interactive clubrooms, utilizing specific social media tools, and providing unique club events all as a virtual experience. A case study is included to demonstrate how students of a major online university participate in virtual club events. Results of this case study indicate a correlation between students who can easily access club tools and events with participation. Further, students who participate in clubs report greater satisfaction with their overall university experience and increased confidence in professional skills.