WINE MARKETING THROUGH SENSORY PERCEPTION

Abstract

This article aims to investigate wine marketing studies in connection with multisensory experiences. The study was conducted using a funnel-type search on Web of Science and Scopus indexed papers, following the indications from the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement. The purpose of the metaanalyses was to answer the following questions: (1) Who is the most influential author in wine-related crossmodal perception? (2) Are there proofs regarding the impact of multisensorial experience during wine tastings? (3) Are there proofs regarding the impact of multisensorial experience on wine sales?