Promotion Strategies of Non-profit Organization for Soroptimist International of Taiwan

Abstract

The present study is the firstly investigated the promotion strategies of non-profit organization based on the case of Soroptimist International of Taiwan. The establishment of the non-profit organization is aiming at advocacy of its partners and the object of services, to complement the gap between government’s supply and social demand. Soroptimist International was founded on the philosophy of “Woman helps Woman”, helping women and girls access their human rights across the world. In this study, through deep interviews with former director or senior president of the Soroptimist International of Taiwan, a questionnaire was developed to investigate and analysis the difficulties and problems of Soroptimist International of Taiwan, and how to promote, strengthen the activities planning, execution members and review of organizational activities. The suggestions and promotion strategies were also proposed to promote the Soroptimist International of Taiwan.