Literackie kreacje świata reklamy w wybranych utworach autorów urodzonych na przełomie lat 1970–1980

Abstract

The aim of the article is to discuss the ways in which the world of advertising is created in selected works by writers born in the late 1970s and early 1980s who had a background in marketing. The author presents the socio-economic situation of young aspiring writers in Poland at the beginning of the 21st century. He points out the reasons why they decided to work in advertising agencies and how it translated into their literary work. The author analyzes the novels Copyfighter by Łukasz Krakowiak, Nie żyję, więc jestem [I’m Dead, Therefore I Am] by Katarzyna Byzia and Małż [Mollusk] by Marta Dzido, focusing on the ways of creating the presented world, protagonists and language.