A STUDY ON GREEN BANKING IN THOOTHUKUDI

EPRA International Journal of Economics, Business and Management Studies Pub Date : 2023-09-06 DOI:10.36713/epra14281

Dr. V. Sornaganesh, T. Karthika

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Abstract

The concept of Green Banking differs from traditional banking as it promotes sustainable development. Banks, being major implementers of technology, can lead the way in adopting green practices to aid in environmental protection. By innovating products and leveraging technology, banks and their customers can reduce their usage of resources like paper. Green banking aims to keep the world liveable without causing significant damage. In India, banks are playing a vital role in sustainable development by introducing various green banking practices. Adopting these practices can result in savings of energy, fuel, paper, and other natural resources. The rapid growth of the banking industry has increased the direct impact of banks on the environment, which is why they can play a significant role in ensuring environmentally sustainable and socially responsible investments in the economy. The study aims to motivate customers towards green banking services and focuses on how they have implemented green banking before and after COVID-19. Primary and secondary data were collected for this research. KEYWORDS: Green banking, Sustainable development, Covid-19.

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thoothukudi绿色银行研究

绿色银行的概念不同于传统银行，它促进可持续发展。银行作为技术的主要实施者，可以带头采用绿色做法，以帮助保护环境。通过创新产品和利用技术，银行及其客户可以减少纸张等资源的使用。绿色银行的目标是在不造成重大损害的情况下保持世界宜居。在印度，银行通过引入各种绿色银行业务，在可持续发展中发挥着至关重要的作用。采用这些做法可以节省能源、燃料、纸张和其他自然资源。银行业的快速发展增加了银行对环境的直接影响，这就是为什么它们可以在确保环境可持续和对社会负责的经济投资方面发挥重要作用。该研究旨在激励客户采用绿色银行服务，并重点关注他们在COVID-19之前和之后如何实施绿色银行业务。本研究收集了第一手资料和第二手资料。关键词:绿色银行、可持续发展、新冠肺炎

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EPRA International Journal of Economics, Business and Management Studies

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