Research on the Use Intention of English Learning APP Among College Students

Abstract

Based on the Technology Acceptance Model (TAM) to study the factors that influence the intention to use English learning APP. Refer to many research results in the research on consumer behavior influencing factors, combined with the interview method to understand user experience and other information, build an English learning APP use intention influence model based on the technology acceptance model, put forward corresponding hypotheses and design questionnaires to obtain data Analyze consumers' intentions and influencing factors, use SPSS software to carry out data analysis, verify the hypotheses of influencing factors, analyze the problems existing in the English learning APP, provide guidance for its product and content improvement, and provide it with reference Suggestions for improvement to improve product competitiveness.