The Influence of Cultural Communication on Institutionalization: Libraries, Museums and Archives in Today's Media Space

Historical and cultural heritage: preservation, access, use Pub Date : 1900-01-01 DOI:10.18372/53285

Zhanna Myna

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Abstract

The study analyzes the impact of cultural communication on the institutionalization of changes in library, archival and museum affairs in a digital society. Cultural communication is shown as a process of interaction between the subjects of socio-cultural reality in order to transmit or exchange messages. It is emphasized that the media, as an attribute of modern communication, is one of the means of constructing socio-cultural reality. Institutionalization is defined as the process of identifying and consolidating certain norms, rules, statuses and roles and bringing them into a system that is able to adapt to new conditions, challenges, progress and act to meet societal needs. Innovative technologies in the activities of libraries, archives and museums are analyzed. The role of social networks in advertising and information representation of information institutions is considered. The positive and negative sides of mediatization processes are shown. It has been proved that the media carry out one of the most important tasks of preserving and transmitting cultural values to the masses, and the indicator of the maturity of society is the attitude to the monuments of history and culture

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文化传播对制度化的影响:当今媒体空间中的图书馆、博物馆和档案馆

本研究分析了数字社会中文化传播对图书馆、档案和博物馆事务变革制度化的影响。文化传播表现为社会文化现实主体之间为了传递或交换信息而相互作用的过程。强调媒介作为现代传播的一个属性，是建构社会文化现实的手段之一。制度化被定义为确定和巩固某些规范、规则、地位和角色，并将它们纳入一个能够适应新条件、挑战、进步和满足社会需要的系统的过程。分析了图书馆、档案馆和博物馆活动中的创新技术。考虑了社交网络在广告和信息机构的信息表示中的作用。显示了调解过程的积极和消极方面。事实证明，媒体承担着向大众保存和传播文化价值的最重要任务之一，而社会成熟的标志是对历史和文化纪念碑的态度

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Historical and cultural heritage: preservation, access, use

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