Da'wah Through the Youtube Platform in the Digital Age

Nazilatul Laili Sa’adah, Rusma Yulidawati
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Abstract

Da'wah is an activity that calls and invites people to the path of truth, the phenomenon of da'wah is currently developing so rapidly and dynamically with the presence of information technology and the internet, so that da'wah can be carried out in cyberspace. This study aims to describe how the phenomenon of da'wah occurs in cyberspace, especially on YouTube. It is important to do research to see how the influence of the experience of communication and information on the development of da'wah in cyberspace. Data collection techniques were carried out by reading and collecting related literature and theoretical references related to research problems from various sources such as journals, books, articles, and other data on the internet. The results show that da'wah through YouTube is an effective digital da'wah media because it can transform religious knowledge to the community, and it can collaborate with other media, and alternative media to disseminate audio content that both individuals and institutions can be accessed safely and comfortably.Keywords: Da'wah, Youtube, Communication and Information
数字时代的Youtube平台下的Da'wah
“打”是一种召唤和邀请人们走上真理之路的活动,在信息技术和互联网的存在下,“打”现象正在迅速而充满活力地发展,因此“打”可以在网络空间中进行。本研究旨在描述“大我”现象是如何在网络空间,尤其是YouTube上发生的。研究传播和信息体验对网络空间“打”发展的影响是十分重要的。数据收集技术是通过阅读和收集各种来源(如期刊、书籍、文章和互联网上的其他数据)的相关文献和与研究问题相关的理论参考文献来进行的。结果表明,YouTube上的大华是一种有效的数字大华媒体,因为它可以将宗教知识转化为社区,并且可以与其他媒体和替代媒体合作,传播个人和机构都可以安全舒适地访问的音频内容。关键词:大华,Youtube,传播与信息
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