Saudi University Girl's use of Social Networking "WhatsApp" and its effect on Gratification

Abstract

Abstract: WhatsApp as a social network application is widely used worldwide due to Wi-Fi connections on mobile phones. This current study aims at tracking the reasons and motivation of its use among Saudi University girls (200 students) via designing a questionnaire. The students ‘responses were coded, and SPSS programs were used to analyze the responses of the sample. The results represent the frequency of the reasons behind using WhatsApp. Keywords: Social Network – WhatsApp – Gratification.