Pengaruh Harga dan Kualitas Produk terhadap Keputusan Pembelian Motor Honda Beat pada PT. Sinar Sentosa Primatama Sungai Bahar Jambi

Science of Management and Students Research Journal (SMS) Pub Date : 2022-06-09 DOI:10.33087/sms.v3i3.117

Robby Andre Inderwan

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Abstract

With the development of the times, we are indirectly required to follow various existing developments. Human needs are not limited to make us think about how to solve this problem by meeting the various human needs. The design of this research is descriptive quantitative which aims to see the description of price and product quality on purchasing decisions, so that it can be seen the elements that are maintained and improved by PT. Sinar Sentosa Primatama and can improve its quality. The research variables are price and product quality on purchasing decisions. The research population is consumers who buy Honda Beat motorcycles at PT. Sinar Sentosa Primatama Sungai Bahar Muaro Jambi. The sampling method is random sampling. Samples were taken 73 people. The research instrument used a questionnaire containing 36 items. The research method is carried out using multiple linear regression analysis tools with the help of SPSS 22. The tests carried out are hypothesis testing, namely t test, f test and to find out how big the coefficient of determination (R2) is. Based on the results of this study, the price variable t count is smaller than t table with a value of (1.422 > 1.984), thus Ho is accepted and H1 is rejected, and the product quality variable t count is greater than t table with a value of (3,740 > 1,994), then H1 is accepted HO is rejected. The value of the coefficient of determination (R2) is 50.2%, which means that the contribution of the independent variables, namely price (X1) and product quality (X2) affects the dependent variable on purchasing decisions (Y) by 50.2%, while the remaining 49.8% is influenced by by other factors. So it can be concluded that the price and product quality have a significant effect on purchasing decisions at PT. Sinar Sentosa Primatama Sungai Bahar Muaro Jambi. The results of the multiple linear regression analysis are Y = 29,879 + 0,234 %3D X+ 0,353 X2

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产品价格和质量对安全公司购买本田汽车的决定的影响

随着时代的发展，我们间接地需要跟随各种现有的发展。人的需求不受限制，使我们思考如何通过满足人的各种需求来解决这个问题。本研究的设计是描述性定量的，旨在看到价格和产品质量对购买决策的描述，从而看到PT. Sinar Sentosa Primatama保持和改进的元素，并可以提高其质量。研究变量为价格和产品质量对采购决策的影响。研究对象是在PT. Sinar Sentosa Primatama Sungai Bahar Muaro Jambi购买本田Beat摩托车的消费者。抽样方法为随机抽样。样本采集了73人。研究工具采用一份包含36个项目的问卷。研究方法采用多元线性回归分析工具，借助SPSS 22进行分析。进行的检验是假设检验，即t检验、f检验和确定决定系数R2有多大。从本研究结果来看，价格变量t计数小于t表，其值为(1.422 > 1.984)，因此Ho被接受，H1被拒绝;产品质量变量t计数大于t表，其值为(3,740 > 1994)，则H1被接受，Ho被拒绝。决定系数(R2)的值为50.2%，即自变量价格(X1)和产品质量(X2)对因变量购买决策(Y)的影响贡献为50.2%，其余49.8%受到其他因素的影响。因此可以得出结论，价格和产品质量对PT. Sinar Sentosa Primatama Sungai Bahar Muaro Jambi的采购决策有显著影响。多元线性回归分析结果为Y = 29,879 + 0,234 %3D X+ 0,353 X2

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Science of Management and Students Research Journal (SMS)

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