Segmentation and Profiling of Media Communications: Industrial and Educational Determinants

Abstract

. The subject of this article is the explication of segmentation and profiling of media communications. The rationale is based on a combination of interdependent industrial and educational determinants. A case study method is used on the example of the best practices of National Research University Higher School of Economics, where ‘Media communications’ was developed. It is an innovative direction for the Russian educational space, which is currently included in the curriculum of more than ten universities of the country (not only in the federal center but in the regions as well). The research also involved a secondary analysis of statistical data. The productivity of this direction is de-termined both for the Russian media industry and higher education. 521 Abstract. The phenomenon of “new journalism” is studied, which is a hy-brid form of creativity that arose at the intersection of journalism and literature, and we consider it in connection with not only “literature of fact” in broad sense (non-fiction), but also separately with newspaper and magazine fiction publicistics and screen documentary, which includes documentary films and documentary and publicistic and sensational entertainment TV programs. Similarities, differences and effects of two types of media narrative — verbal and audiovisual — are established on the material of T. Capote’s novel “In Cold Blood”, domestic court essays, documentaries — “Supreme Court” of H. Franc and “Into the Abyss. A Tale of Death, a Tale of Life” of W. Herzog, as well as modern crime-law TV shows. The specified content is united by a specific genre of “true crime.”