Marketing efficiency analysis of beef cattle markets: A case study from the Republic of Benin

Oscar Akouegnonhou, N. Demirbaş, H. Adanacıoğlu
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Abstract

This research aimed to assess the efficiency of beef cattle markets in the Republic of Benin. Primary data were collected from face-to-face surveys of a random sample of 600 respondents consisting of 300 beef cattle farmers and 300 beef cattle traders participating in self-managed beef cattle markets (MBA) and traditional beef cattle markets (MT). Different marketing channels were identified in the selected beef cattle markets: Channel I, Farmer-Slaughterhouse/Butchery; Channel II, Farmer-Collector-Wholesaler-Slaughterhouse/Butchery; Channel III, Farmer-Collector-Slaughterhouse/Butchery; and Channel IV, Farmer-Wholesaler- Slaughterhouse/Butchery. Channel I appears to be the most efficient in both markets with a marketing efficiency of 2.57 in MBA markets and 1.23 in MT markets. The average marketing efficiencies are 1.25 and 0.97 in MBA and MT markets, respectively. The marketing efficiency analysis showed that MBA markets are more efficient than MT markets. To increase the marketing efficiency of farmers, MT markets should be converted into MBA markets. Facilitating transportation and access to market information are critical factors for increasing farmers' marketing efficiency.
肉牛市场的营销效率分析:以贝宁共和国为例
本研究旨在评估贝宁共和国肉牛市场的效率。主要数据收集自随机抽样的600名受访者,其中包括300名参与自营肉牛市场(MBA)和传统肉牛市场(MT)的肉牛养殖户和300名肉牛贸易商。在选定的肉牛市场中确定了不同的营销渠道:渠道一,农民-屠宰场/屠场;渠道二:农民-采集者-批发商-屠宰场/屠场;第三频道:农民-采集者-屠宰场/屠场;第四频道,农民-批发商-屠宰场/屠场。渠道I似乎在两个市场中都是最有效的,MBA市场的营销效率为2.57,MT市场的营销效率为1.23。MBA和MT市场的平均营销效率分别为1.25和0.97。营销效率分析表明,MBA市场比MT市场更有效。为了提高农民的营销效率,MT市场应该转变为MBA市场。便利的交通和获取市场信息是提高农民营销效率的关键因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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