ANALISIS PENERIMAAN PRODUK BARU PADA BISNIS ECERAN DI DKI JAKARTA

Wahyuningsih Wahyuningsih
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Abstract

The main objective of this research is to analyze the underiying factors of new product adoption decision by retailers. This is important to the companies as they can set appropriate strategies in managing their supply chains, and therefore, they can improve their business performance. The result shows that there are ten main components as underlying factors of new product adoption decision by retailers: new product introduction strategy, purchasing pressure, flexible response, fast response, product reliability, producer's incentives, competitive price, profitability, producer's image, and rivalry internsity.
分析了雅加达DKI的新产品对零售业务的接受
本研究的主要目的是分析零售商采用新产品决策的潜在因素。这对公司来说很重要,因为他们可以制定适当的战略来管理他们的供应链,因此,他们可以提高他们的业务绩效。结果表明,影响零售商新产品采用决策的主要因素有10个:新产品引进策略、采购压力、灵活响应、快速响应、产品可靠性、生产者激励、竞争性价格、盈利能力、生产者形象和竞争强度。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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