Islamic Work Ethics in Marketing

Abstract

Islam ethics are being overlooked by multinational companies (MNCs) with growing Muslim markets. Islam sees business as an essential pillar of society, and before the noble Prophet Mohammad (PBUH) commencement his mission, he was a very successful businessman with his honesty, reliability, and trustworthiness towards his customers. This clearly advocates that Islamic ethical principles need to be adopted by multinational companies (MNCs) to meet the welfare of Muslim customers. Although profit maximisation is not the ultimate goal of trade in Islam, Islam accepts profits and trade and does not aim to remove all differences in income and wealth that may result in various social and economic classes. The chapter discusses the conceptual implications of companies planning to engage the Muslim customers, employees, and other stakeholders.