Persuasive Da’wah Activities and the Socio-Demographic Factor

Abstract

Da’wah (Islamic communication, preaching) nowadays tend to its verbalistic activities (Da’wah billisan), but it is rare to conduct Da’wah bil-Hal (by doing). The aims of the research is to understand how the Profile of Persuasive Da’wah base on citizens’ demographic factor. The method of the study is survey to gain a quantitative data, by questionaire among 399 respondents of Cimahi City, with its sampling technique is multistage random sampling among families of Cimahi citizens. The paper results the important data on: The citizens’ demographic characteristic plays important role toward persuasive Da’wah. When the Da’wah are catched the citizens’ views it will be effective. The citizens’ likeness to the Da’i (preachers), themes of Da’wah, and the agendas of Da’wah as good cues to be persuasive Da’wah. When the Da’wah messages are favored and applicable by citizens it could become permanently exist in the citizen. The implication of the study is the more accepted a Da’wah by the citizens, the more persuasive it is. On the other hand, if people do not like the persuasive Da’wah, it will be less effective. Keywords—component; formatting; style; styling; insert