Reasons and attributes for the use of mobile learning in a Brazilian financial institution

Abstract

This article aims to identify the main reasons and attributes perceived by actors involved in the adoption of a mobile learning model and its influences in the construction of the foundations for a possible training transfer evaluation model in business team training, adopted by financial organisation present in 23 countries, with assets of US$315 billion. The study was a descriptive-exploratory, cross-sectional, qualitative case study, using data collection techniques of documentary research, focus groups, interviews and questionnaires. Documentary and content analysis by judges were used. The main reasons identified were applicability in the work and support for the presential instruction, and the key attributes were mobility, ubiquity, ease, interactivity and convenience. Further studies are recommended for a better understanding of the learning process in the new mobile reality, as well as for the improvement of the specific instructional design and evaluation of the results produced.